BACK TO WORK
Two years creating and running the visual and social look for University of Oregon Esports via content strategy, event coverage, and a design system built from scratch with the team that helped me pull it off.
Marketing & Content Lead · 2 Years
+2,500
Followers gained on all socials
5x
Audience growth online and IRL
5+ Million
Impressions on all social work over the course of 2 years.
567
Before
Today
+332% Growth (4.3×) · Instagram Followers
115
Before
1,220
Today
+960% Growth (10.6×) · TikTok Followers
1
Before
16
Today
16× Viral Reach · Posts Hitting 10k+ Impressions
From leading media team meetings to developing a graphic ecosystem based on University brand guidelines, I helped build and run the day-to-day media operation — planning content, designing graphics for matches and events, and mentoring the social media content creators and team members who helped make it happen.
Designed over 250+ different marketing materials
Created a design system and detailed brand guide
Coordinated a small team of media members & content creators
A dump of the very best of what I made for UO Esports — social posts, overlays, event graphics. Tap any tile to see it full-size.
IN MOTION
Top-performing vertical video produced for Oregon Esports across Instagram — matchday hype, viral player spotlights, and community challenges. Tap any reel to watch on Instagram.
3.1K LIKES · MATCHDAY
Rocket League Matchday Hype
Match-day teaser & comedy edit for varsity socials
70K LIKES · VIRAL HIT
Player Spotlight: Rate Her Skills
Breakout viral feature crossing 70,000+ likes on Instagram
COMMUNITY · CHALLENGE
Who Drew It Best? Challenge
Social-first interactive team drawing challenge
VALORANT · SEASON RECAP
Aim Challenge & Season Recap
Duo aim drill & varsity season send-off highlights