BACK TO WORK
Two years creating and running the visual and social look for University of Oregon Esports via content strategy, event coverage, and a design system built from scratch with the team that helped me pull it off.
Marketing & Content Lead · 2 Years
+2,500
Followers gained on all socials
4x
Audience growth online and IRL
5+ Million
Impressions on all social work over the course of 2 years.
567
Before
Today
Instagram followers, before I started at UO Esports vs. today
115
Before
1,220
Today
TikTok followers, before I started at UO Esports vs. today
1
Before
16
Today
Posts hitting 10k+ impressions, before I started at UO Esports vs. today
Day-to-Day
From leading media team meetings to developing a graphic ecosystem based on University brand guidelines, I helped build and run the day-to-day media operation — planning content, designing graphics for matches and events, and mentoring the social media content creators and team members who helped make it happen.
Designed over 250+ different marketing materials
Created a design system and detailed brand guide
Coordinated a small team of media members & content creators
A dump of the very best of what I made for UO Esports — social posts, overlays, event graphics. Tap any tile to see it full-size.
