Two years running point on everything visual and social for University of Oregon Esports — content strategy, event coverage, and a design system built from scratch with the team that helped me pull it off.
Media Coordinator · 2 Years
THE GROWTH
+1,500
Instagram followers gained
4x
Audience growth in 2 years
Every Post
Higher engagement & reach
500
Before
2,000
Today
Instagram followers, before UO Esports vs. today
THE ROLE
From Instagram captions to livestream overlays, I built and ran the day-to-day media operation — planning content, covering matches and events, and mentoring the designers and photographers who helped make it happen.
Shot & edited event coverage
Owned content strategy & the posting calendar
Led a small team of designers & photographers
THE GRAPHICS
A dump of everything I made for UO Esports — social posts, overlays, event graphics. Tap any tile to see it full-size.
TOTALLY UNBIASED
Genuinely made our page look 10x more legit.
— Teammate, Content Team
He'd redo a graphic five times if it wasn't perfect. Iconic behavior.
— Teammate, Design Team
Our engagement literally doubled. Don't know how, don't ask.
— Teammate, Social Team
10/10, would let him cook again.
— Teammate, Events Team
The only person who remembers to caption the reels.
— Teammate, Broadcast Team
Work in progress